Should My Wannabe Content Creator Friend Stop Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has transformed into me being her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the details, sharing them with an audience that values the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the work we make together can achieve: a foot in the door. I know not all people enjoys being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Innovation thrives in partnership, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to respect her friend's privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your relationship. Create some authentic memories, where true emotions are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Carlos Becker
Carlos Becker

Elena Voss is a former casino manager turned gaming analyst, specializing in slot machine mechanics and responsible gambling practices.